Finally, a real look at what turns clients on when they visit with their stylist. Salon professionals are heralded coast to coast by the loyalty of their clients. Many women consider their hairdresser a "best friend." After all, the beauty salon is serving up the real deal, hope and confidence -"when you look good, you feel great!"

When a stylist is really successful, he or she has created a magical relationship with his or her clients and it is usually all about their soft skill abilities. Dr. Frank Elliott now tells the truth about what turns clients on in the salon in his new book, "The Other Side of Hairdressing." Clients want to connect with hairdressers who have excellent communicative skills, who are good listeners, and demonstrate the utmost respect for their clients.

A perfect read for everyone who is serious about their future in hairdressing. Live and learn from "Linda", the books' protagonist whose character depicts that of all hairstylists. A must book for all in the beauty industry.

Howard Hafetz
CEO, Raylon Corporation
Founder/Creator Salon Today Magazine